You’ve probably heard that smell is the sense most closely linked to memory. Well, it turns out that is actually true. When you take a deep whiff of your morning coffee, the smell of those fresh-roasted beans darts into areas of the brain responsible for emotional and memory processing, our other senses don’t work in the same way. That's why smells can trigger a happy memory more quickly than touching the hot coffee mug or tasting that first sip. Obviously, there are psychological reasons why people like or dislike a particular smell and these reasons are linked to deep emotions and memories; past and future.
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Using this powerful sensory tool of scent in the right way can create both positive and memorable experiences that your customers will come to associate with your brand. From a hotel room to a retail store, a reception area or any large open space, SOH Scent Marketing uses scent to help you create a brand presence, and then enhance it in the mind of your customers.
As a division of the SOH Group; South Africa’s leading multi-sensory specialists, SOH Scent Marketing uses cutting-edge technology to create scenting solutions that are unobtrusive in both aesthetics and diffusion.
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The Effect of Scent on Behaviour
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Secrets of Sales - Scent Marketing
